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Minor Canon is a fan project, not a brand or an art project. It uses the easiest, most deskilled methods available today—drop-shipping, print-on-demand, e-commerce front-end, and a distributed supply chain—as means to transform signifiers (images + knowledge) into objects. 

In the spirit of Marcel Broodthaers, Minor Canon aims for "something insincere": we reject the artisanal fetish of hand-printing and the manufactured scarcity of hype-driven product drops. Instead of the "authenticity" of exclusivity, Minor Canon relies on an ethos of availability: information is free, even if printing and shipping cost money. Editions are unlimited (tirage illimité). We acknowledge the contradictions inherent in commodifying things we love and consider this a productive space of play as long we live in a society ruled by capital.

Minor Canon was created to honour a highly personal selection of artists, writers, and works (a "minor canon") that have advanced a tradition of critical inquiry, meta-artistic play, and liberatory invention. This canon is continually expanding.

Instagram: @minor.canon

Marcel Broodthaers, Le Drapeau noir, tirage illimité (The Black Flag, Unlimited Edition), 1968